Millions of people use search engines to find content on the Internet around the world. Search engines are web-based programs which index the web and allow people to find what they are looking for. “Search” is often used to refer to the industry that has built up around search engines. The well-known search engines include Google, Yahoo! and Microsoft’s Bing. Google is the largest player globally, though dominance varies by region and is under threat from new players to the market. Search engine marketing consists of both Paid and Organic Search. Organic Search results are the primary product of a search engine. These results are the listings generally found on the left hand side on the search engine results pages (SERPs).
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.
Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.
EasySeo can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.
Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.
Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.
Your display ads will be targeting an audience that has already indicated an interest in your service or product.
Improve ROI and increase conversions by marketing to people who have all ready visited your website.
Our pay-per-click (PPC) management service includes the following components: